A delicious, fast e-commerce case – TARA Interactive

A delicious, fast e-commerce caseE-commerce



A better life depends first and foremost on a conscious, balanced and healthy consumption of food. The client has the desire and the ambition to change the traditional nutritional habits and the way we feed and bring a fresh current in our rooms and fridges with a positive impact on the health of everyone.


Trying to build an e-commerce site is not easy and quite frankly, downright discouraging a lot of times during the early days. The client has some problems with the fact that the site didn’t sale, the page speed was very low and the products were unclear for the potential costumers.

It is known that more than 40% percent of customers are using mobile phones while purchasing a product. And that was another challenge.


We’ve analyzed the website and we’ve found out that most of the problems came from JavaScript, which led us to the conclusion that was needed a faster, cleaner implementation of another theme. That’s why we opted for a WordPress theme.  We’ve also decided to:

  • Having clear ways of locating specific products using filtres
  • Having an efficient means of purchasing one or more products
  • Steering customers towards popular products
  • Helpful similar products to show
  • Efficient checkout process to save users time and allow for easy purchase of products
  • Breadcrumb to show in each page
  • The page of the product to be more intuitive
  • Rating system for each product
  • Each change has been tested by our experts so that things will work extremely well immediately after implementation.
  • During the implementation of the project, the client has benefited from the advice from our experts.


WordPress, WooCommerce.

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“It is wonderful to see the progress made on the platform. We’re using it and talking about it every day and we can see the incredible work that has been put into the product by the Tara team. This is a unique product and a huge opportunity for all of us, and at a recent meeting with a major global system integrator the head of emerging technology told us it was ’the most exciting new product he had seen in three years’. Having the platform becoming more and more user friendly offers us the chance to go out on the market and offer it to our customers confident that it will deliver a fabulous user experience. I want to thank everyone at Tara for the phenomenal results they have achieved in helping us build the platform and for preparing it for launch, with tight deadlines and within budget.”

Anthony H.

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